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Presenting a poster at a scientific meeting involves creating a visually appealing poster that clearly summarizes your research, then standing by it during a designated poster session, actively engaging with attendees who approach to discuss your findings, answering their questions concisely, and being prepared to explain your key points in a clear and concise manner, often using an "elevator pitch" style to capture their interest quickly.
What NOT to do: The Poster Session
by Dr. Glaucomflecken
The next step is to check the conference guidelines for poster orientation and size. Remember that poster sessions may differ significantly – some use electronic posters (which may be 1-10 PowerPoint slides) while others use the traditional paper poster hung on bulletin board. MSU has online templates you can use to create your poster.
The most common mistake researchers make when designing and presenting a poster is to treat the poster as if it were a mini manuscript. Remember, the goal is to clearly and quickly communicate research content to attendees who are walking around a large area with many posters, with limited time and attention span to read extensive information.
Successfully communicating your study will rely on attracting attendees to your poster and making it easy for them to grasp key messages. Consider the 10-10 rule of thumb for poster viewing: attendees look at posters for 10 seconds from 10 feet (3 meters) away. During those 10 seconds, if they are attracted to the poster, they might want to read more information. Therefore, your key messages must be written using a large enough font size for people to read it from 7-8 feet away, and the information should be interesting and attractive enough so that attendees will want to come closer, read more, and ask questions. Substitute text for figures and graphs whenever possible
For more information on creating a poster:
Creating and Presenting Posters
Online Poster Presentations: What; How; Why?
Making a better research poster
Poster presentations: how to make a good poster
Now that you have created your poster, let’s consider the presentation. Presenting a poster can be intimidating, but it's a valuable opportunity for feedback and confidence-building. Most poster presentations take place in a large room with dozens to hundreds of individual poster presentations occurring simultaneously. A typical presentation lasts 5-15 minutes. The presenter should use the poster’s figures and tables to communicate with the audience.
The presenter is an expert in that field and should be confident (but not arrogant) when presenting the research to the audience. The presenter should understand everything that is on their poster (e.g., issue, topic, figures, tables, references). The presenter should relax, speak clearly, start with the introduction, move through the methods, results, and end with the discussion section. The presenter should engage in conversation with the audience and answer their questions during the poster presentation. The presenter should not read word-for-word from a script, but rather they should follow a general progression through their poster that allows for active discussion between them and the audience. Be flexible. The audience will walk around to view as many posters as possible, stopping occasionally to view a poster and talk to a poster presenter about their research. Some people may talk with the presenter for a few seconds, others may spend 15-20 minutes talking with a poster presenter. Presenter-audience interactions should be rather informal and dynamic.
For more information on presenting a poster:
Giving an Effective Poster Presentation
Research Poster Presenting Best Practice
How to Present an Academic Research Poster
Thursday Poster 1st Place Winner | 2017 Fall Research Conference